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The Making of A Social Website! Behind the scenes.

Beth Robeson • June 28th, 2010 • Comment (1) Bookmark and Share

Thought we’d share a behind-the-scenes look at the strategic planning and design work that went into the new Digital Non-Conference website. It’s been a very exciting project, I can’t wait to see where we are in three to five years! Strategic Planning: We started the project by meeting one-on-one and in small groups with a [...]

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Opening Day Card: Unique and Powerful Way to Connect

Beth Robeson • April 5th, 2010 • Comment (1) Bookmark and Share

Marketing should create an emotional connection, convey the true nature of your company, and most important it should be fun! Freking & Betz’s Opening Day Card hits a home run on all three counts. The Emotional Connection: The firm loves baseball and while most of the year they are fighting for workers’ rights, they close [...]

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The Dangers of the Multi-tasking CEO

Beth Robeson • March 24th, 2010 • Comment (1) Bookmark and Share

I love being challenged, doing ten things at one time and doing them all well. Unfortunately, it really isn’t the most effective way to structure your day. When you multitask it’s easy to take your focus off what really matters. The landscape is different when you reach mid-life, each moment becomes more precious. If, like [...]

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