Archive for the ‘SEO’ Category

A Moment with the Master: Social Media in Action

Beth Robeson • February 17th, 2010 • Comments (0) Bookmark and Share

Gary Vaynerchuk probably gives a little more to his business than most people are willing to give, but if you’re in business,  pay attention to what he is saying. It’s easy to get side tracked by the same old tasks and strategies you’ve always tackled and miss this opportunity to set yourself apart from your competitors.

Gary Vaynerchuk: Teaches Basic Social Media Principles to CNN:

Gary is probably the best in the world at using these tools to grow his business. Will your social media plan be different from his? Yes, but the fundamentals are the same:

1. There has been a radical change in marketing communications. The structure, tools and the nature of business communication has changed.

2. The nature of business is changing. How your clients/customers define value, customer service and loyalty is very different today than it was two years ago. In order to keep up with the pace of change, you need to create the tools and establish the systems you company needs to engage and interact with your clients and customers.

Beth

http://bit.ly/aBGqBa

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The Truth About Search Engine Optimization: Book Review

Beth Robeson • January 17th, 2010 • Comments (0) Bookmark and Share

The Truth About Search Engine Optimization
by Rebecca Lieb

This is a great little book by one of the most knowledgeable people in the industry. It’s beautifully written, in easily digestible sections so you can read through the whole book [which I strongly recommend] or you can pick and choose based on the topics you are most interested in.

After reading this book you may not be able to handle your own Search Engine Optimization, but you will have the knowledge you need to make good decisions about the SEO tactics you want to employ and will ask the right questions of your SEO vendor to avoid some serious problems.

Rebecca covers everything from key word optimization, effective linking strategies, tagging, ranking and avoiding black hat tactics.

Some Key Insights:

- Your customers are searching and they will “either find you, or they find your competitors…”
- Google’s market share is close to 70%.
- 72% of all searchers use “organic search results.”
- The best key words are relevant, have a high search volume and low competition.
- The mobile Internet has reached 40million+ users.

This book not only covers what you should be doing in terms of great search tactics but Rebecca also gives dozens and dozens of specific action items that illustrate exactly how to achieve the best search levels for your company’s website.

I highly recommend this book!

To order The Truth about Search Engine Optimization or any of the other books highlighted in this review please visit our CEO Bookstore. All proceeds from the sale of these books benefit the charity selected for our free 2010 GOALs Strategic Planning Session.

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Employing the Power of Key Words: How to Drive Traffic to Your Website or Blog Using Key Word Optimization

Beth Robeson • November 2nd, 2009 • Comment (1) Bookmark and Share

Key words are simply words that your customers would use to describe or search for your products or services.  The operative word being “customers,” because you or your team may describe your product or services in more technical terms than your customers would, and key words are the tools your customers (and search engines) use to find you on the Internet.

Effective key word selection and optimization is one of the strategic foundations of any Web 2.0 marketing plan. It ensures you are in tune with the rapidly changing nature of your industry. And is really a fairly straightforward process that you can do yourself or hire someone to do for you. Just be cautious that the person you hire won’t be employing any unethical or “black hat” techniques that can get your site banned or removed from the search engines.
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