Beth Robeson is co-founder of Robeson Marketing & Design and is an experienced marketing strategist, business consultant and public speaker.
With a background in economics, business, market research and motivational psychology, Beth takes a multi-disiplinary approach to executing strategic marketing communications plans and helping clients grow their business.
She has worked with CEOs from national and regional companies to develop effective marketing campaigns, launch new brands and explore new business growth opportunities.
A Strategic Approach to Web 2.0
How Companies are Successfully
Leveraging the Power of the Internet:
- Six tactics you need to implement in 2010
- Using the Internet for effective competition research
- Tools to monitor your brand's reputation on the Internet
- The 10 smartest brands in social media
- Putting together an effective strategic plan
LinkedIn for Business
Development
A LinkedIn Bootcamp
- Understanding the implications for your business
- The five LinkedIn tools for business development
- Common mistakes and misperceptions
- A look into the future of social networking
Managing Information
Overload
Social Bookmarking & Information Aggregators
that can give your company a competitive edge
- Successful companies will be defined by how well they organize and process information
- Why social bookmarking is more important than social networking
- The most effective social bookmarking sites and how to use them
- Gain a competitive advantage
